Take a look at their approach to differential privacy if you are still convinced their data collection is egregious: https://www.apple.com/privacy/docs/Differential_Privacy_Over...
The app tracking dialog on iOS is technically opt-in, but the way it is written reflects that the system and the user have limited control, the "Ask App Not to Track" button implies that Apple acknowledges that their attempts to block tracking are best effort and are not guaranteed to work, because new and clever ways to implement tracking are being created on a regular basis.
For example the gatekeeper revocation check leaks a lot of data about what kind of apps you run. I'm sure some departments of apple really care about privacy but it's a big company and clearly not all of them do.
In the case of private relay, I believe they are using privacy pass such that a token indicating authorization is anonymous on use. So say, Apple knows who someone is, but Cloudflare and the like who do the actual producing can only tell that Apple authorized proxy access and (for HTTPS) what domains are being accessed.
So Cloudflare in this example may be able to get some statistics of use and share them with Apple, but it will be more about the relative popularities of pornhub.com and cnn.com, and not what percentage or who frequent both.
That complaint by the telcos is what convinced me to turn it on, the entire thing was a big whinge by them about not being able to spy on users anymore (and the hilarious claim that Apple was doing it to move users off Safari)
Do what I do, i encode all emails into giant QR codes on paper that will fade in 72 hours. I then have a staffer chain a briefcase with the email to his or her wrist and fly to the recipient in a private jet. The one time pads are delivered by a separate courier.
Any such scenario would result in the company or their providers controlling a lot of the infrastructure.
That’s why private relay isn’t a bad thing. You’re replacing thousands of individual risks with one. IMO, the protection of Apple’s PR is stronger than any tech.
It's different in terms of security, but in terms of competition, which is what network providers complained about, there is no difference at all.
How is that new though? As the creator of Safari they could store tracking information locally and batch upload it for processing.
To be fair to telcos, (who totally don't deserve it), the original argument they made is that if all phone traffic gets routed to a relay endpoint, and not its real destination, it reduces their ability to network plan and add capacity to the routes that are actually in use.
Hearing this argument means they didn't get what they want and wanted to pull in the antitrust argument, and tipped more of their hands.