And I really mean it; if you're the sort that has an interest in figuring out how things work, which is clearly the case here - you will find it effortless and fascinating reading.
And I really mean it; if you're the sort that has an interest in figuring out how things work, which is clearly the case here - you will find it effortless and fascinating reading.
I'd like to read the book, though. I've never paid much attention to media studies but now with AIs powering things it's becoming more interesting to me. And I know people have been talking about it since the 1960s.
The structure and exposition of his arguments is what makes the text particularly engrossing, and I am loath to try to summarize what is best experienced within its intended context.
But I'll give you some copied paste from Wikipedia to get you started:
> McLuhan's insight was that a medium affects the society in which it plays a role not by the content delivered over the medium, but by the characteristics of the medium itself.