It's good for engagement. Get everyone talking about the latest Netflix controversy. Release Cuties and piss off all the stupid uptight conservatives who don't understand it's just a coming-of-age story, then release a Chappelle comedy special and upset all the right-thinking leftists who don't understand it's actually pro-trans.

Then no matter whether you go to get your daily Two Minutes Hate in, all you see is NETFLIX NETFLIX NETFLIX NETFLIX NETFLIX everywhere.