Still working on that, but making a really fun game seems more important than anything else, since popular iPhone games spread quickly by word of mouth and social networks.
Really? That's a very rosy-eyed view of the gaming world. "If you build it, they will come"?
In all fairness, having a really fun game IS more important than anything else. Definitely more important than marketing at this stage, where the game is not yet developed.
It's hard to make money marketing a game that doesn't exist.