Perhaps if there were a case study of some sort up on your page? Right now, it just looks like a to do list stitched into Facebook, and that's not what we're needing.
If you work without structure, it's difficult. My tool is designed such that you can take a look at the frontpage and you instantly see how everything is performing.
The todo list is a standard todo list (like basecamp has), but the fact that you can keep your product based todo separate from the rest of the usual todo is helpful. When a product is cruising along fine based on trends you observe, you can ignore the product from a business point of view. When things start getting bad, you have a todo list you can refer back to.
I decided against putting up the screenshots of that part because there are too many pages, and I've not completely fleshed out the concept yet.