My hope is that in the near-term, I (or other early-adopters) will create a gallery of documents that use Nota's features to convey information in a compelling way. Those examples will convince more people to adopt Nota for their blog or website. Maybe a forward-looking academic workshop convinces its authors to write their papers in Nota. And eventually some Nota will gather some institutional momentum to fund its development. Once there are enough Nota documents worth archiving, then people/orgs will invest resources into archival stability.
So right now, I'm more interested in convincing people that using Nota can enable them to write documents that are significantly better for readers without significantly more effort on behalf of the authors.