No sane pilot would ever accept ads popping up on the controls in an airplane cockpit, so let's keep them away from a car's dashboard, too. The fewer distractions the better.
Which is, honestly, one of the least-annoying types of ads I get on a regular basis. Sometimes it's much easier to follow than a street name anyway!
Turn left where the Tastee-Freeze used to be. Hey Siri! How do I get to town from here?
And she said:
Well just take a right where they're going to build that new shopping mall
Go straight past where they're going to put in the freeway
Take a left at what's going to be the new sports center
And keep going until you hit the place where
They're thinking of building that drive-in bank
You can't miss it.
And I said: This must be the placeI think that is entirely the point. Apple Maps added something similar around a year ago, where it now says "After this light, ___" or "Take the next ____", which is much easier to understand than giving a street name that you have never heard of. It gets you to look at the road more than at the map which is a bonus for safety.
Fast food restaurants and other major chains fit that bill reliably enough that you could automate adding them to directions. Telling drivers to take a right at, say, a local restaurant that may not have an obvious sign could easily be worse than relying on street signs.
Disc: Googler but nowhere close to the products discussed here.
Maybe these ads are part of the reason every third stoplight I have to honk my horn because the guy ahead of me is dicking around on his phone after it turns green?