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I would find a show about start-ups without drama interesting. There are reality shows that seem to be fairly drama free like "19 and counting" (so I'm told anyway). I honestly feel like the producers of the show weren't giving the audience enough credit and just made up normal reality show nonsense.

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If they are targeting those interested in startups and not just the lastest trashy reality show they would be much better served doing it documentary style. It's something I would gladly pay a fair amount to watch, following the ups and downs on young startups in a level headed and unbiased way.

I think another good setting for this would be a coworking space, I know techstars is essentially that but at a regular coworking space you get a heap of diversity in what people are doing which adds interest.

Check out The Founders series mentioned above - it is fantastic.

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