It helps that $10 is worth the many hours of use I get every month from YouTube & YouTube Music too.
To pay $10 per month to have unlimited content w/o ads is perfect. I don't understand the pushback.
Well, I like paying for value to be delivered. I don't like paying for "stop messing with me."
The path from gratis to paid to paid-at-a-higher-tier should be "yeah, I like this, I want more of it, and I'm willing to pay for it". YouTube would have to have a lot fewer dark patterns for me to say "yeah, I want more of this".
It's amazing what a difference it makes when you don't have to go through the tension of battling ads for every three minute video you'd like to watch.
You're free to consume videos at the speed for which you're thinking of ideas/questions.
Premium channels were ad-free longer, because you the content producers didn't have to share the fees based on (estimates) of how much the channel was watched.
Lots of ad-free services really mean "no ads except bumpers since you must like ads just not in the middle of the show".
Why would anyone be stupid enough to trust google to keep the "ad free" experience ad free?
One can cancel their YouTube Premium subscription at any time for any reason, including and especially if it is no longer delivering an ad-free experience. In the meantime I'm quite happy paying $10 a month (annual plan) to never see ads.
The only channels that were ever ad free were the premium channels that are still ad free.
For a family of two it’s either two times €6.99 or a €17.99 family account. That’s more expensive than Netflix, who besides stream their content also have to produce/lease it.