Programs like this that leverage your dollars effectively are pretty useful - there are lot of people out there who want to start small businesses or hire someone seasonally etc that are just in a cash crunch... You have to hire someone before you get paid for their efforts, and you can't offer them equity.
What they're doing (in my understanding) is eliminating the default risk for lenders, so they are able to leverage the dollars 1 to 7. This is also common in the microfinance field. It makes a lot of sense. Also, SBUX is the best place I can think of to market this. I'm in line paying $5 for a coffee... can I give a dollar for small business? hell yeah. A question arises in my mind though, shouldn't I just pay $4 for a coffee at an actual small business?
We made an infographic on small business lending... it isn't our best, but it does have some useful stats (TL;DR - credit is a big problem for small businesses and loans are really hard to get): http://feefighters.com/blog/ff_infographic/the-truth-about-s...