When I saw the headline my first reaction was: What? Unbelievable, this sounds too good to be true, but maybe the guys from RTM really found a way to do that.
When I clicked on the link I realized it has not much to do with Siri and is just about synching other iPhone apps.
Last time I checked, there was nothing sticking up my ass, but I do come to HN because it is different from Lifehacker, BusinessInsider or HuffPo. Nevertheless I do have to admit that it is a brilliant marketing move. They even started a heated discussion on HN :-)
So to extend my comment from a hacker perspective I felt tricked.
From the perspective of an online marketer I have to admit it is a brilliant move.