I think a more effective strategy might be shaming individuals who make up the company. Just start buying internet ads with a persons name and how they wrote reports to try and convince people something that caused cancer didn’t cause cancer.
I can't decide if it's better explained by the power of corporate(/political) PR or simply that people don't actually care
https://nationalpost.com/news/tensions-high-between-vaccinat...
https://www.theglobeandmail.com/politics/article-poll-shows-...
https://toronto.citynews.ca/2022/01/12/canada-poll-unvaccina...
https://www.bnnbloomberg.ca/majority-of-canadian-small-busin...
The convoy was despised as well.
https://www.cp24.com/news/almost-2-3rds-of-canadians-oppose-...