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I agree, and I would hardly call this 'a steal' as the article says.

But, for many people an Arduino is black magic even if they're quite skilled at programming. I know some of them. I can imagine this would appeal to those people.

I'm personally more into electronics too, kind of goes with growing up in the 80s when computers and electronics were just inextricably connected.

It's an LED matrix which requires third party cloud servers to update the display. I own one. It's great.

> It's great

...until the server goes down

Adafruit is leading the hobby industry towards their 99$ cloud platform for IoT devices.

It'll expand the audience immensely and probably be hugely profitable but I hate it.

Waveshare sells one for $25