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Context is that it was a popular meme on Twitter/Reddit, not just popular for an academic topic:

> Plus, it makes a good meme. The hungry crowds on Reddit and Twitter love it: a YouTube video of a discussion on techno-feudalism by Varoufakis and Slavoj Žižek garnered over 300,000 views in just three weeks.

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You are propably right, even though my experience with explicitly socialist (using the European meaning of the word here) topics nd discussions like this one is, that it does not get much traction outside of already quite leftist circles. I for example didn't know of the discussion they had until I read the article.

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