My worry is that TV manufacturers will have the capacity to overlay ads natively on the screen.
Not just that, they will have ability to monitor what you are playing and also listen to ambient sounds, fingerprint voices and also sense how many people are in the room.
They already do. I've seen it this week in my hotel room. It was a brand I've never heard of before. But at least when watching cable TV, the picture would turn into a PIP and ads were displayed in the frame.