I agree. Sounds like a 1960s surf rock band to me, who would have had one hit that everyone knew, but no one knew who the band were.
Seeing it I was like “wait is it actually called that”? And couldn’t tell on mobile but if they’re not using that branding they absolutely should look into it.
Somehow I interpreted the combination of a new name ("Abletone") along with the phrase "Learning Synth" to mean they'd developed an AI-driven synth engine that used neural nets and genetic algorithms to explore new timbres. Ah well. Still a cool project, I think learning and experimenting with synthesis is a lot of fun.
If they end up doing a drum machine, they can just call it "AbleTakt".