I'm not convinced the stock shift is fully explained by "missed estimates" as you notice here. The highest open interest was piled into the ~390 puts for most of the day and look where the stock wound up. This is relevant because the monthly options all expire on Friday. Earnings hasn't happened before options expiration in a while so there could be a lot of institutional play in the market to zero in a particular price to prevent options exposure in both calls/puts. Keep in mind only 0.95% of AAPL stock is owned by individuals[1].
[1] Checked holdings on a Bloomberg earlier out of curiosity.
EDIT: Some related theory:
http://www.aaplpain.com/Site/Home/Entries/2011/10/18_Apple_O...