It's hard. I tried to do it on Twitch for a European travel site I am building, and I found the idea more fun than the task itself. I felt I had to be "on" 100% of the time I was live even if there was 0-3 viewers. And let me tell you: you feel like a idiot rubber ducking to the screen when 0 people are watching for 4 hours every day for a week. Eventually people might pop in and even help with code when you get stuck on something. But I felt very stressed like I had to entertain the viewers so they'd stay.

I eventually just stopped talking and just put on some music and let people watch me code if they wanted, plus some responses in the comments. But then I just felt this was half=assing the whole thing and why bother.

Another problem I had was maintaining a schedule. I have a young family so if I put out a schedule for certain times, I may not actually get around to getting on at those times and any viewers who had gotten used to watching me then were lost.

I know some people like Roxkstar74 has been doing since during COVID lockdown or slightly before on Twitch and has made a decent name for himself and built up a small devoted following.

I think the keys are know why you're doing it and don't let it get in the way of you building your project.