Case in point: MTV of the 80s would play little to no black music. There's a famous 1983 interview bit of David Bowie where he asked the MTV VJ why they play no black music, and the VJ waffles a bit on the white suburban market. That does not sound very subversive to me.
Here's the excerpt: https://www.youtube.com/watch?v=XZGiVzIr8Qg&feature=emb_logo