> 1. The number of golfers in the tournament
> 2. The length (yardage) of the contest hole
> 3. The cash value of the hole-in-one prize
> Once a client provides this information, Gilmartin plugs it into an algorithm that computes the odds, factors in his risk and margins, and spits out a dollar amount per golfer.
This seems like it could work as a simplified example of how all insurance pricing works, although with many, many more variables involved I'm sure. It'd be fascinating to look at the details of one of these algorithms.