Why 18? why not 21? or 23? What qualifies as explicitly "adult" content? violence perhaps could disqualify most military recruiting sites from my vodaphone. Alcohol? its certainly a moral vice in the UAE but in germany even a fourteen year old can order a bier with their parents. Sex? its a sensitive subject for even the most conservative among us until we touch upon religious texts, which seem to enjoy free reign.
what i wonder most is...what is the altruistic moral source of truth used as litmus by Voda and others? or is it driven largely by a small but vocal minority or is the board pushing this as some sort of nineteenth century neo-victorian purity charge.