But let's assume for a minute that what you're saying has some merit. Maybe Valve does have grounds to sue. And maybe they're interested in suing. In that case, is this lousy attempt at being coy helpful? It's clear from his bio that he's only worked at one such company. So it's abundantly clear to everyone who he's working for.
In reality, this pattern ("worked for a large software-advertising company with a double O in it's name") is fucking annoying. It's designed to make the reader curious and more likely to read the rest of what's written. It's similar to clickbait in that sense. And I wish to God it would stop. I'd request people to please just name names, or keep it yourself.