The price is where I am finding myself hesitant to switch unless I find something that has a life changing feature (like features for couples).

Copilot had a price hike to $9 a month (or $70 a year I believe) but grandfathered everyone who had a subscription for $3 a month "for life" (as long as you have an active subscription).

I do keep hearing great things about YNAB and I don't mind paying for it, but if they are being that aggressive on raising pricing that is concerning.