Well, I think it does if any company wants to take use of our software and if they pay for the licensing fees, there should be no problems. ..and for personal use it might be hard to crack down ;)
I might add that we are a university research group developing the software..
Why work on this instead of furthering av1 or av2?
Right now it's mostly that we have been working on the HEVC for the past 10 years and it's basically just easier for us to continue with the next version developed from that. Would be much harder to "start from scratch" with the other codec families.
However, we are aware of the licensing problems so maybe something will change later ;)