> A recipe itself is worth little by itself,
When I'm looking for a way to cook a particular thing, the recipe is worth everything, and anything around it is simply a waste of my time and attention.
> No one would level that label at Kenji Lopez Alt or David Lebowitz but they use the same format. You might object and say those are different because they're well-written and informative
I'm absolutely not going to say they're different because they're well written and informative - if I'm just looking for the method and ingredients for a particular dish that I already know I want to cook, right now, which is 95%+ of my interaction with recipe websites, their text is equally useless and obstructive.
You're right 'mommy blog' might be the wrong term here, and may even be sexist, but it absolutely is a blog and honestly, I don't care. I'm here for the ingredients and mechanical instructions.
> there's also nothing wrong with a website that explains the recipes and tells a story along the way.
There's nothing 'wrong', it's not some grave sin to create such a thing, but it's certainly far less useful and not what I'm interested in.
> that's the way written communication has always worked for eons.
Sure, but I'm not looking for communication, I'm looking for a way to make quiche with as little distraction as possible. I'm making dinner, not reading your site for fun.