Many startups have founder / leadership pics and bios on their website
Most "professionals" like lawyers have a headshot on their website. Every political campaign features the face of the candidates.
Almost everyone who uses linkedin has a pic
Really, western institutional job applications are pretty much the only place where people are trying to "sell themselves" but don't have a pic. It's basically fairness theatre, to pretend that the personal physical characteristics of people don't matter. If that was true, you wouldn't have all the examples I listed.
I'm not trying to say it's right or wrong here, just that it's obvious from all human behavior that seeing what a person looks like is an important part of working with them.