Snapchat is used by more than 90% of 13-24 year olds in the USA and Gen-Z increasingly prefers it to any other form of communications social media. The ephemeral, personal nature of snap has been enormously popular with the youngest generation, and there's no sign of it stopping. Latest Q1 reports show daily users up 18% annually, 2 million more than forecast.
Are they looking for more money? Yes, as is their fiduciary responsibility as a publicly traded company... but that doesn't mean they're flagging.