I remember Snap was one of the very first meme stock. They failed with their camera spectacles. They failed to keep up with computer vision compared to TikTok and shift towards Gen Z. They failed to come up with a decent creators monetization system.
Recently I read that they are signing MOUs with entertainment companies that involved AR tech. And now they are involved in making drones. Drone is a super hard market to enter even with some industry experience, case in point Gopro.
Snap really shows how much the entire social media as an industry is struggling. Snap's future is bleak, it would be interesting to see how long they last.