My personal experience has been that people skimp on the power supply, it's the one area where direct performance isn't affected so the features that the power supply provides are not directly correlated to the overall performance of your machine.
Many people, especially in mid-tier or lower builds where every dollar for price vs performance has been calculated to the decimal point will opt for the cheapest power supply that meets the wattage and connector requirements their particular build requires, efficiency and longevity be damned.
My opinion is that getting a guaranteed 80% power conversion efficiency rating (as compared to, say, a 75% conversion efficiency rating) on a 500 watt PC will save you 25 watts of power over the years that you use it, plus a manufacturer that actually goes through the process of getting the approval will probably have also put a little extra care into their manufacturing process and so probably has a better reliability rating than one that did not.
Unless you are scraping to get any PC together it may well be worth an extra $10 in price variance, all other things being equal, for that piece of mind and minor electricity savings to boot.