I heard this £30 saving stuff on the radio this morning, and it made me shake my head a little. I remember when I got a socket adapter that measures power consumption, and I went around checking all my appliances, eager to find out which are drawing lots of power, excited at the money savings. Started with my old, huge, plasma TV, that is the best part of 15 years old - surely chugging loads of power in standby? Nope, next to nothing. Monitors, same. Network switches, same. Essentially I didn't find anything in my property that was doing anything unexpected. Having hot water (which I get via electricity as my flat doesn't have gas) for a single day will use up more energy than I'd save unplugging all my devices. Similar for heating (again, electricity based) on a colder day in winter would cost more than all the standby devices.
I remember a long time ago (25 years?) someone 'invented' a device where you plug your TV into it, and it has an IR receiver to go with it, you program it to respond to your TVs power button (on the remote control), and then when you go to put your TV into standby, the plug then turns off too, and when you switch it on it does the opposite. At the time it was being touted as the money saver, and I got the impression (although never actually tested!) TVs back then did draw a lot in standby, so this 'invention' was a legitimately good one. But it didn't seem to really take off, I am assume because standby was rapidly implemented in a way where there is such minimal electrical draw that it would be pointless.