I've got $8M of watches. Their utility to me is just to brag about them. Which is funny, because I'm only met with downvotes whenever I do :). But therein lies the rub. At a distance, people hate, but up close, they love. It's a perceived distance to cooperation. There's ingroup profit in hate at a distance. But when you can join a better in group, or add a new asset to the one you're in, it turns to love. Thus, I consider collectibles of all forms, a combination of social value plus a dash of scarcity mindset. Also, I believe the top is in, and watch values will go down along side equities with rising interest rates.