Other than what sounds like potentially lower fees to sell your cow overall. I don't see how this actually changes much as far as fraud and costs to move the cow and such goes.
For instance, Animall (one of the companies mentioned in the article) is working towards building an online marketplace for cattle (like Amazon) rather than just a discovery platform (like eBay or OLX) and will be handling verification and logistics (think "Amazon Fulfilled"). This would solve fraud and also reduce the cost and effort for sellers/buyers in trading cattle.
P.S. I work at Animall
(For ~legal~ HN downvoting purposes this comment is a joke.)
Meta: I think jokes are occasionally okay but they've got to be good quality and mustn't be written by someone who thinks highly of their jokes ;)