I pretty much spend my time trying to "educate" unaware, materialistic consumers. I've affected more people than I can count (those who've told me) and presumable more beyond those (who didn't tell me).
So I have a blog, a book, a forum, and now a wiki. There's not really a rat race option for what I do, but if there was, maybe I'd take it.
Incidentally, I don't really have a problem with people using the freedom they've gained from stepping off the treadmill to do nothing. If someone wants to use their freedom to become a "beach bum" I have no problem with that.