It's a perverted version of Pascal's wager, the "You lose nothing by pretend-believing" argument of theologians, but reinvented for an age where social mobs are the new wrathful God. If you stick your neck out and refuse the newspeak, you present a target for Them, you're essentially betting they're too weak to do anything to you, a bet you could either win or lose. But if you comply, then you're safe no matter what the actual influnce The Mob has. The Nash equilibrium is always choosing "COMPLY".

The classic mistake that Pascal and everyone using his argument to argue for their favorite God lies in the simplifying assumption :

- Compliance is cheap, low-risk and fixed-cost relative to taking a stand

Which gets less and less true as the Wrathful God (or His spokespeople) sees you're completely submitting and realizes they can continue making more and more increasingly humiliating demands. Soon enough, you discover you wish you had drawn the red line earlier.

Yeah, I generally either mock them or go into malicious compliance mode. Once they realise I really don't care about losing my job they stop pretending to care about this stuff

You have a very warped definition of the word "bully".