What is a "good model" to you?
Netflix did it (once upon a time. no, not the movie). I don't really care for reasons why this is hard for the industry or really anything else. As long as it doesn't economically make sense for me to give money to someone (doesn't reduce my own effort/time expenditure or provide something I can't have otherwise), I will not give money to someone. Morals be damned.
Plus, this rental will not be available in all locales, for every video, etc
It won’t work?