Great analysis, thanks. A question is: Do the younger audience rely on streaming platforms/news channels to get their news? Anecdotally, everyone I know in the young age group relies on social-media or web-based portals for their news.
If it's huge news, I'll hear about it (you can't avoid it) and if it is not huge news, why do I care?
Which I know isn't ideal and I should pay for a proper news source but the state of "print" journalism in Canada is really, really bad right now since all the non-government-run services are being bought up by ideological conservatives.
In additiok to that we have dogital subscriptions to NYT, WP and physical ones for Wired and our local newspaper. Anytheing else is the non-subscription stuff from reliable news papers. I did reduce news consumption a lot so since the Ukraine war started.
Oh, and not to forget: HN.
[EDIT] I take back part of that—I think one guy has cable. He's into football. He's also the only right-winger in my circle. Maybe a coincidence? Wouldn't be surprised if a fair bit of his "vaccine hesitancy" (to put it in mild, friendly NPR terms) came from watching Fox News, now that I think about it.
https://www.foxnews.com/health/us-covid-19-vaccine-boosters-...
https://www.foxnews.com/health/pfizer-covid-19-vaccine-more-...
https://www.foxnews.com/health/covid-19-vaccination-kids-sev...