Andrew Huang and True Cuckoo for the enthusiasm, sometimes also Ricky Tinez; Loopop and Sonicstate for thorough reviews; and Bad Gear to keep me grounded.
So yeah, if you want my next thousand bucks your chances are pretty good if all these guys like your gear. Or appear to like it.
Funny, I count 12 Syntakt videos just among my subscriptions and I’m not even a musician. Elektron must have sent out a lot of these.
However I do wonder sometimes -- how much love do the little indie shops get from these YouTubers?
If you're a tiny shop and can't afford payola, can you still get on these channels? If not, that's a super opportunity for someone to make a new channel. Call it "Synth I Get" or something and review every single thing anyone sends you.
Elektron is a major player and this is a very "big" product launch as far as synths go. (Though I think that says more about the market than it does about Elektron.)
I'd call him an educator, taking advantage of the medium to give super useful, very thorough reviews of products that are both expensive and notoriously hard to figure out.
Plus I guess he loves synths enough to do all these deep-dives? I mean, if it were a job it would be a pretty grueling one, that stuff is complicated to learn and there are so many and the expectation is that his videos will cover pretty much everything. I assume he makes some money on it but I'm actually relieved to hear it's not his main gig.
"YouTube is underrated."