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You have to pick a price for high end low volume products and that price often ends up containing a whole lot of development and overhead costs. You can cut corners with development and materials and lose the high end to try for volume, you can try to get your thing very popular, or you can just stick to high prices. High prices tends to get you a better customer base and a sense of exclusivity which drives sales.

professionals absolutely use the OP-1. Deadmau5, Kevin Parker of Tame Impala, Skrillex, Thom Yorke and many more.

Take a look at Red Means Recording on YouTube for what the OP-1 is capable of. Very cool piece of hardware