To add, the non tech crowd doesn't really know or have the time to learn about investing. They just need someone to manage their finances. The advisory profession is alive mostly because of this. Instead of acting as a lead gen to advisors, perhaps you could add more value by doing some sort of filtering or match making based on user's data, totally at the discretion of the investor/user. This will be incredibly helpful. You could become some sort of a scaled arbitrage between investors and advisors - a huge gap that exists today.