Not at all. All streaming services are moving to add a cheaper "with ads" option. This is about adding customers who wouldn't buy from them anyway, not screwing their current customerbase.
Many say they would prefer paying $100 annually for an FB without algorithms and without advertising, same for Google. Obviously many people prefer the appearance of free. But that "free" is costing you more than $100 in value to advertisers.
I hate having things underwritten by advertising and gamification. It corrupts services to their core. As the saying goes, you are not the customer any more, the advertisers are. That's the utter corruption.
Once they have that $5 separation, it'll be hard to raise the prices out of sync with one another.