Don't underestimate the average computer user. Go around random internet cafes, public libraries, etc. Talk to the "average computer user" and you'll be surprised.
I'm technically very saavy, but open id is something I really don't want to use. It sounds complicated, it's difficult to use, it seems risky, and most importantly, it does not offer me any advantages.
It's a silly idea pushed by technologists who are out of touch with what the average person is doing with his computer.