There is also an excellent chapter on it in Roger Scruton’s “Fools, Frauds and Firebrands” book.

Because the people demanding this are wildly, disproportionately aggressive, and the number one priority of basically everyone at those firms these days is to just keep their heads down and stay on the gravy train. Even the CEOs.

It doesn't help that it's all phrased in moral terms. Managers there don't get any sense of morality from their work so they're extremely vulnerable to being told that they have to do X to be a moral person. They don't know how to push back and say "actually, my behaviour is moral, your behaviour is immoral, unacceptable and you will now be fired for it". Also: firing is a decentralized process and means fighting HR.

This is a wild hypothesis, but many people believe it including me. Woke politics and culture war is essentially modern day version of bread and circuses [1]. The biggest scandals in America last decade was illegitimate Iraq War and 2008 financial crisis. But in the decade of 2010s the biggest issue is how many genders and pronouns are out othere. So go figure. Bonus point if you can invent a new gender and pronoun for yourself.

US is bombing some Middle Eastern country which has nothing to do with 9/11. But the issue of the day for Americans is how inclusive is "guys". US was funding a lab in China where COVID might have come from. Don't worry, the issue of the day is whether a 4 year old should be able to transition to another gender. So some Americans can feel good about their moral superiority.

[1] https://en.wikipedia.org/wiki/Bread_and_circuses

This destruction of culture and language actually has the potential for a lot of short term gain by consumer facing corporations (Here's a good summary of how this sort of thing works: https://www.youtube.com/watch?v=7bRhMLhc8wQ)

Given that they can get away with practically whatever they want otherwise (look at how many people are still running Windows despite the completely unacceptable behavior by Microsoft) why wouldn't they do things that result in profit?

They work there.

Latin-x. Which of course makes it super hard to apply to all the other gendered words in Spanish. At least make it a different vowel like latini.