Well, it turns out people are more interested in avoiding upsetting people through gendered language than through non-gendered language. You can't please everyone, and your worries do seem less important if you ask me.
"Using gendered language avoids not gendering people, and even though there are people who are offended by being gendered this seems like a great trade off."
But other than the old “he/she” (annoying) repeated thing or perhaps “they”, some other constructs feel pretty forced. I feel that without starting a conversation where both sides partake, no consensus will ever happen. Or, probably the foremost should be the actual targeted demographic be consulted, because in plenty of cases these are not coming from them and they don’t even approve of these changes, making it the old feel-good changes for the sake of it.
You mistakenly wrote "people" when you meant to write "Google and those who ascribe to the same ridiculous cultural mores as Google".