As someone from the industry, all I really want, is a Netflix of datasets. Planet.com, Capella, Maxar, ICEYE, AIRBUS etc.. I hate the guts of their B2B business models. I want an aggregator, I want basemaps that are refreshed on a best-effort basis (not by me buying km^2 of observations), I want standardized formats and metadata across vendors.
Give me that, with some obscene, but transparent pricing structure, that lets me explore for discretionary funds and exploit for less money than triggering tenders and investment decisions. Then, then you have what will move the entire commercial earth observation industry out of the CAPEX-fryer it’s in today.
For anything less, there’s stiff competition from ESA’s free Sentinel satellites.