There’s a product in the US called “Febreeze” (I have no idea what it means). The product initially failed: basically in anesthetized your nose (as most such products do: the choices are mast the smell with something stronger or shut down the noses). The problem was people didn’t think it worked. So they added a cloying scent that overrode the smell suppression and had a hit product.

This is like making shaving cream froth up.