A lot of tech reviewers seem to do that in their reviews, I've noticed. Since they like the iPhone and they are used to it, they treat it as a reference point, and then anything else that deviates from that must be the wrong way to do it.
Instead, he shared a problem that he had with his Android – not that it wasn't like the iPhone, but that it didn't wake him up properly.
The rest of his piece put across a hypothesis that builds upon the problem.