Startups don't have the resources of large companies to invest in on-campus recruiting efforts, and the CRC doesn't have the time/money to bring together a bunch of small companies. It's just easier to bring in the big players and try to employ as many students as you can.

That means it's up to you to speak up, use the tools at your disposal (linkedin, wescan) to find the people who are more than willing to help, and to make the opportunity for yourself.