It's also worth noting that the stock price is almost unchanged today as of this writing, which tells you that the market thinks he's not serious, or his lowball offer is going to be laughed out by the board, which significantly reduces the amount of "insane pressure" he's exerting.
I'm not debating whether that will happen, just contending your first statement.
I'm contending the claim that the implicit (and completely pro forma!) threat in his SEC filing places "insane pressure" on the Twitter board. The the possibility of a 20+% stock price change will not play a large part in their calculations. It's just not a big deal in the context of such a volatile stock.
It seems spectacularly unlikely to me that a demonstrably impatient person with a pre-existing thesis about Twitter would take the time to investigate and learn new things about its product/financials/culture/governance.
It also seems unlikely that a person with a known strong stomach for legal and ethical "flexibility" would be especially bothered by anything they did learn, assuming they took the trouble. But YMMV.
"They're taking Twitter to Isengard!"
Even if there are 0 actual facts open to the public that prove this, the optics suggest that this narrative can be made. He moved the stock 30%+ in a few days by publically buying in. If he sells it, why wouldn't it give up all of the gains he brought (and maybe more)?
I don't know what he thinks he stands to gain by buying Twitter. Can a rocket scientist/electric car guru really get into tweets + advertising?
Twitter is like... an aggregator of a bunch of people tweeting. The people tweeting aren't being paid by Twitter to tweet (like journalists are for Washington Post, even if it's like $75 for an opinion piece/basically blogspam)
I feel like that's a pretty big difference?
Twitter can control what is being read by deciding what is promoted by their algorithms and what gets buried down.
These are just few examples. We can't pretend that Twitter is a fully decentralised service and that there's no one pulling the strings.
That said, I don't think this is primarily about buying twitter being profitable, but that he is motivated by a mix of politics, fun, and funny. I also don't think he's likely to get that into the day to day of running twitter, just because he's already busy with Tesla and SpaceX.
I don't disagree. It's just that... what are his plans for Twitter? Add an edit button? Tweak the algorithm that delivers timelines? None of that is really complicated. Those could be 6 month roadmap projects.
> but that he is motivated by a mix of politics, fun, and funny
1/3rd of his net worth on a company seems odd.
Twitter likely decided to not allow him onboard just because of his constant shitposting about the company, his volatility, and really just wanting Twitter to be his sounding board for whatever offensive things he has to say, so they're trying to ensure he can't try and takeover as we speak.
The dude makes stocks move when he tweets memes. I think it's fair to say he's got some... extra pull.
What we do know is that it's not a 1 to 1 mathematical if one buys 9% it moves 10$ if one then sells 9% if falls $10. This has historically proven over and over.
Hard to say what the stock would have done without the purchase, but Musk has both the threat of dumping his shares on the market AND the threat of him announcing that he's dropping his shares. A case could be made that he has at least $17 of influence on share price, but my guess is that the market frenzy will drag it lower if Musk backs out.
1. Purchase began March 14th 2022 https://www.sec.gov/Archives/edgar/data/1418091/000110465922...
Note: Please correct me if I misunderstand the meaning of the filing. I read it as Musk began buying up shares March 14th, and finished near the end of March, then reported Friday/Monday April 1/4. I don't think he bought and announced the same day. Musk owns ~73M shares, and trading volume was ~15M on the 13th, then jumps to ~35M/day over the next few days before settling down at ~15M/day again. https://finance.yahoo.com/chart/TWTR#eyJpbnRlcnZhbCI6ImRheSI...