Frankly, Musk could pull this off and it might be his plan anyway. Twitter has a lot of tech and very talented people.. not to mention the existing user base. But Musk has the star appeal to draw in famous users and make it at least somewhat appealing to the masses who want to follow along.
The social media space is stagnant and looking for change, but as yet nobody can match Meta’s $55/user in ARPU. Maybe Musk can get there.