He means tremendous financial potential under his leadership.
That’s what he’s selling.
For him though, obviously. He is attempting to take the company private.
How so when Twitter barely makes any money, and he's got all he could need?
After fighting to accumulate $240B and becoming the worlds most wealthy man, Elon has decided, hey, isn’t that enough? I should chill
No, he thought, hey, I'll fix cars, and space, and solar. And that's not going the worst it could go, so maybe I can fix Twitter. He's not doing things for profit.